1. Include Short biography and photo.
- People like to know who they are reading. It gives the blog a personal aspect. People are more likely to trust a real name and photo; it gives them something to relate to.
2. Make it attractive and easy to read.
Give people short pieces to read. If it’s a very long article you can link to the main text from your blog and just give a snippet. When you read a newspaper we all read headings and opening paragraph but how often do you read everything?
3. Try to stick to a regular publishing schedule.
Little and often, is better than all at once and then nothing for several months. However, don’t post for the sake of it. ( Not every one may share your enthusiasm for an in depth account of your recent visit to the local supermarket.) It is good to post frequently, but this should not be at the expense of declining quality.
4. Have some Focus to Your Blog
I started off with 1 personal blog and would blog about everything under the sun. But I don’t think any reader would share such an eclectic range of interests. It now means I have specialised blogs. This includes blogs on: Economics, Mortgages, Writing / SEO, and Spirituality. However, be careful not to bite off more than you can chew. If you start with 8 blogs you will probably feel overwhelmed. Some bloggers say it is better to do 1 blog well than struggle with several. It will depend on how much time and enthusiasm you have.
5. Link to Others
When you comment and link to others, they will probably notice,]; (most webmasters check their trackbacks) it is one of the best ways to make contact with other bloggers of similar interests. Developing a network of like minded bloggers is a great way for your blog to grow. It has been said by many top bloggers that “networking is the new SEO”
6. Descriptive Links
Links should be descriptive of where they go. e.g When to use the Comma. This is better than follow link here.
7. Make your best postings easily accessible.
Don’t let your best posts get buried in archives. At the same time, you will want to avoid cluttering up the navigation bar. Too many choices confuse readers.
8. Look for ways to promote your blog.
Try to find people with similar interests. Use services like Ping o matic. Blog directories can be useful in the beginning.
9. Try to offer something original.
There are so many blogs that it is important to offer something different. For example, there are many blogs about SEO and blogging; therefore, The niche of this blog will be to focus on the importance and benefits of writing.
10. Avoid too much personal detail.
It depends on your personality, but a blog doesn’t mean you have to share all your inner thoughts, often these are pretty embarrassing (at least in my case). Don’t forget what you share is available to everybody possibly for ever. Think twice before writing anything you may regret later. It is best to maintain a semi professional attitude to your writing.
11. Use good Headings.
Headings should be descriptive of content. This is good for search engines and also helps people to know what the blog entry is about.
12. Good photos and an attractive design help.
It is best to avoid the most common custom blog skin. Design is a way to differentiate and personalise your blog. I will be changing the theme of this blog in the near future. However, don’t focus all your attention on the minute CSS details. The most important aspect of blogging is content.
13. Blog about Your Real Interests Unless you have a passion, or at least interest, in your subject it will will be difficult to maintain the enthusiasm for blogging in the long term. It is important that you don’t expect over night results; blogging is a long term project. Also of interest: Blogging for Beginners at ProBlogger