There are 2 Main ways of getting higher traffic levels:
1. Increase traffic from Search Engines.
2. Generate a loyal readership.
In many ways they are interconnected. Good content generates a loyal readership, if people like your blog in the long term this will help search engine results. However, this post will concentrate on the first part.
Increasing traffic From Search Engines.
1. Create a big Site.
It may seem like stating the obvious but small sites generally get low traffic volumes; large Sites have much more scope for attracting traffic. Be patient, but try to commit to a regular publishing schedule to build up your archives. As a general rule, I aim to create 10 new Internet pages every day; that’s an average of 4,000 pages a year. Some of these pages will be time consuming articles, others will be shorter and quick to generate. The more pages you have, the more chance people having coming to your archives via a search engine.
2. Choose carefully the titles of blog posts.
The title of a post is very significant for determining traffic levels.
1. You need to include keywords that people search for.
2. You need to choose a title that does not have too much competition.
“economics” is a very popular search phrase, but a new blog will have no chance of getting listed in search results. However, if you specialise and choose, for example, “UK economy 2007” you have a good chance of getting traffic.
There is of course a balance between getting traffic and your readers. If you always come up with titles like:
“Free Online Tips for Increasing Traffic to your Blog” you may lose a little authority. But, it may be looking at titles of old pages and seeing whether you could tweak the title to make it keyword rich. Generally speaking longer titles are better than 1 or 2 word titles.
Statistics pages are very useful for finding out the most popular ways people come to your site. For example, on my mortgage site, I found the most popular keyword was “Housing Market”. Therefore, I created blog entries related to these keywords; like for example “prospects for UK Housing Market” “Is UK housing Market heading for Fall” e.t.c.
As you can imagine this Mortgage blog makes for pretty interesting reading…
4. Increase Links to Your Site.
This is worth a post of its own “How to Get More links to your site”. Basically, the more relevant links you have, the more the search engines will trust your site. However, be careful some links are much more valuable than others. The main rule is that incoming links should be relatively natural. – Links from a range of websites, increasing over time e.t.c.
5. Double Post.
I enjoy writing long, informative articles; hopefully, these are the kind of articles that people will be willing to link to. However, they are time consuming to write. Therefore, after writing a long piece. I will use a shorter blog entry, or even ezine article to promote them. The second blog post enables a chance to use variations on the important keywords. For example, if I write a “Biography of Tolkien” for Biographyonline. I may add a blog post “Tolkien Quotes” this blog entry is then linked to main article. This enables a mixture of very good posts, and shorter, SEO friendly posts.
6. Avoid Blackhat SEO tricks
Don’t bother with things like keyword stuffing, gateway pages and other SEO “tricks” Google don’t like being tricked, and generally they are good at picking up on blogs that try to avoid the rules. It is always worth reading Google’s own advice.
7. Not All Content has to be Unique.
There is understandable concern about Splogs (blogs with only duplicate content) – I really dislike them. However, that doesn’t mean you can’t reproduce articles with a Creative Commons license. Make sure you use them with appropriate credit and links) This can be a way to increase the size of your blog and get more traffic. However, don’t overdo it – especially in the beginning. You need to maintain a good % of unique content.
It will, of course, depend on the site. This site will just be my writings; there is nothing I want from Wikipedia. But at Biography Online, I have used wikipedia biographies as well as my own.
8. Add the word “Free” to a page
On the internet people are quite often searching for things that are free. For example, your site may offer music downloads for no cost; but most webmasters will not say it is free. If you add free either to the page, or the content you have a good chance to get traffic from people searching for “Free music Downloads”.
- If you are selling something, you could always have a link on the page offering “free advice”. Little bit sneaky, so be careful, it is bad practice to have titles that don’t reflect the content. If you advertise “Free Music downloads” but on getting to the site you have to pay, you will annoy a lot of people.
- As usual, it depends on the site, I won’t be using that technique here, it wouldn’t really work; but on other sites it might work quite well.
- It could be a different word to “Free”
9. Think Carefully About Choosing Best Platform
- Get your own domain, avoid www.example.blogspot.com
- Chris Pearson’s post on increasing Traffic supports my instinct to get a WordPress Blog
10. External Links
Relevant external links to authority sites, help improve your google rankings. It makes sense, because, if you link to relevant pages, it make the entry more useful to visitors.
11. Make Sure Permanent Link is visible
See this post for more details – Small design issues can make big difference