“But I’m not a writer”
Many people, including myself, have said this at some time. However, it is a mistake to hold a negative opinion of your writing skills. Everyone has the capacity to become a competent writer. Good writing doesn’t require expert knowledge; the best writing is often simple and clear. If you can gradually improve your writing skills it will definitely help your blog; furthermore, you will find the writing aspect of blogging become less intimidating and more enjoyable.
1. See Writing as a Skill to be developed.
A blogger needs many skills: design, seo, good relationships with other bloggers e.t.c; but, of all the skills, writing is the most important. For most blogs, it is writing that will determine the long-term success of your blog. Because of the importance of writing, it is worth spending a little time trying to improve your writing skills.
For example, I was never confident in how to use a comma; therefore, I spent an hour looking at the rules for using commas. It is true that good punctuation is not essential to a blog – after all many A list bloggers are not exactly professors of English. However, if you become more confident in using things like apostrophes and commas it is likely you will enjoy writing more. If you learn the basics of writing, it means you can spend less time worrying about your English – leaving more time to write good quality posts.
2. Choose the Right Topics
To make an impact on the web you need to be able to offer something different and unique. With so many blogs around, it is important to be able to avoid rehashing similar material that is floating around the net. The best thing to do is choose a topic that you share a genuine passion for. If you choose topics that you hope will be profitable, you may struggle for inspiration to write.
For example, I researched keywords on google and wordtracker and came up with a site that I thought would be a real winner for making money – “UK Remortgage Quotes”. It probably is a very high paying keyword, but the problem is that there is really a limit to the number of articles you can write on this (rather boring) key phrase. I soon lost interest in the site, and it now gets an average of about 1 visitor per week – (which is probably what it deserves, and no its not my mum).
- This site (net writing), by contrast, is proving much easier to write; this is because I can draw on my own experiences of writing for my other blogs. It is also important to become associated with a certain niche; it helps build an identity to your blog.
3. Write for the Benefit of your Readers
The blogs that attract me to subscribe are those who regularly offer something useful / interesting / funny. If your articles are focused on offering something to your readers, this is much better than writing for yourself or search engines. It is a mistake to try and write for search engines, they are too sophisticated. (Although, it worth considering helpful keywords from time to time). Writing for the benefit of your own ego, is also one of the easiest ways to put off readers.
(Like did I tell you the time when I WON a Writing Contest!!!!)
4. Write in a Professional Style.
It is a mistake to feel that you are “only writing for a Blog” If you view your blog like a magazine it will help maintain a certain standard. Also, as a blogger you can open many future potential avenues of work. For example, in a recent post at ProBlogger, Darren shared how a blog post had been used in a magazine. See: Finding offline work
Therefore, avoid delving into too much personal detail. At the same time, it can be helpful to embellish your articles with relevant personal experiences.
- In summary don’t bother your readers with your cat’s digestion problems. But, do share ideas that worked (and ideas that didn’t)
5. Gain Inspiration from Others
To become a good writer, don’t feel you have to be self-sufficient. Your writing will improve if you spend some time reading accomplished writers. If you can appreciate the good writing qualities of others, it will definitely help you develop as a writer. This does not mean you will seek to imitate others; this will never work. Each writer needs to develop his own style and personality, however, you can learn through others by a process of synthesis and osmosis. Gradually you will develop your writing.
- If you are looking for some “linkbait” material I would suggest going into your bookstore. It is a good chance to find some interesting material, that is not already done to death on the internet.
This post is Part of Pro Blogger’s Top 5 Group Writing Project
If you enjoy writing and are looking to grow your blog, I would definitely recommend participating in this project.