Short posts have many advantages, see: advantages of short posts. But, what makes a successful short post? These are some ideas for quick but meaningful short blog posts.
If you have a readership base, who are willing to leave comments, this can be a great technique. For example, in this post on Best RSS Feeds, it is the comments that make the post. Another advantage, of this kind of post, is that it makes the readers feel like they are participating in the blog.
- The problem is that you can’t do this too often. Also, it is essential that you have a large readership, who are willing to leave comments; otherwise it’s a bit of a non-starter.
Tip of the Day
Never underestimate people’s desire for short pithy quotes. Quotes of the day are always popular. For example, once a week you could give a “top writing tip of the week”. Don’t feel obliged to always have to give a top 10 or top 5.
- E.g. Tip of the Day. “The Good thing about Pull quotes is people always read them”
Link Round up.
Each week you can collect your favourite sites and pages you have visited. It makes a relatively easy post. It is also very useful, for both yourself and your readers. Quite often I regret not bookmarking my favourite links, and then waste time trying to find them again. My favourite posts at Problogger are often the speedlinking.
- (An additional benefit, is of course, other webmasters will love the linkage)
Post a Video.
Flash videos are a great way of adding quality content, with minimum of effort. It can also help break up the monotony of writing based blogs. For example, I have to admit my “Economics Essay blog” is pretty boring, but I once managed to find a funny video about Economics – no really Economics can be quite funny!
Post a picture
Quite often the most popular pages at Social bookmaking sites like Reddit and Digg are single pictures. This suggestion may depend on the theme of your blog; e.g. a blog on SEO and writing does not lend itself to pictures, but there’s no reason why it can’t have the odd picture.
Link to Your Best posts.
It may be that when you started your blog, you wrote very long and careful blog posts that nobody ever read, because your blog was new. When you have more readers, post a link and short introduction to these old posts. Even if people have read it several months ago, they will not mind the odd reminder.
For example, When to use the Comma – This post was actually the motivation for starting this new blog.
Don’t Just Rely on Short Posts
Short posts have many advantages, but if you rely only on short posts, your blog will lack any real substance. Short posts will be most effective when you can combine them with longer, substantial posts (often called pillar posts)
If you have written many of these longer posts, you will definitely be able to benefit from taking the odd rest and fitting in a few shorter posts.
If you have any other ideas for making successful short posts please leave a comment.