There are many “average to good” articles on the internet. To be more precise there are billions of “average to good articles” on the internet. But how many exceptional articles are there? How many blogs regularly make for compelling reading? If you aim for churning out competent, good articles you are competing against 1000s of others in your niche. Anybody can churn out standard grade articles; but, how much do people want to read these?
If you can increase the quality of your articles by 10 - 20% you can get a much bigger % return. This is because the distribution of quality tends to follow the standard Bell curve of distribution. Most people are concentrated in the middle.
If you can get into the top 10% of quality, the number of competitors falls drastically. If you can get into this category, you have a chance of being picked up by experts in your field, getting on the front page of Digg e.t.c. It is these articles that can push your blog to the next level.
The main point here is to aim for excellence; for some articles you should try to make them as compelling and well written as possible. They may take longer to write, but, the return can be much greater. Average content is likely to slip into anonymity. It is excellent content that enables you to stand out from the crowd and create a powerful impression.
1 comment so far ↓
Compelling. Welcome to the top of the Bell curve!
Incidentally, I took a course once whose results defied the Bell curve, literally turned it on its head. Computer Science, a first year university paper which I sat, and passed many moons ago (learning of variables, functions, arrays and their use), saw roughly half of all students fail, and the other half pass with distinction. Aside from myself on a B+, there was almost nobody in the middle.
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