Before writing a post it is a good idea to have a plan in mind. If you just sit down and hope for the best, the writing may flit from one idea to the other. I try to formulate ideas for posts during the day. Then, when I sit down to write, I already have a clear idea in mind what I should be writing about.
Questions to ask yourself before writing an Article:
1. What is the aim / purpose of this post?
It is important to have a clear idea in mind what you wish to achieve with the post. Don’t try to mix several ideas, if you get sidetracked the article will lose its focus. If you have a few different angles, write different posts.
- For example, I often write about house prices. One day I will write why house prices are doomed to fall, the next day I will write why they will never stop rising. I could combine the arguments in a single post, but then it would become complicated with lots of “however” and “on the other hand”
2. What words will express it?
The aim here is clarity and simplicity. Consider these ideas:
- Use a short word rather a long word.
You may be able to dazzle readers with your perspicacity and adroitness, but why not use words they will understand?
- Drop unnecessary words.
“Superfluous words, should, in general be avoided as they tend to add unnecessarily to the complexity of the sentence, making it more difficult and tiresome to read; in fact the reader may have given up by the time you finally get to the end of your sentence.”
= “drop Unnecessary words”
- Use positive phrases rather than negative.
That isn’t really an unimaginative idea at all.”
This means “That is an imaginative idea”
- Can You use images to give greater descriptive power.
On a blog this can involve actual images. But, it also means the ability to portray your ideas using mental images. For want of a better example see this post on a Blogging in formation, lessons from a goose.
- Have I got a Descriptive and Interesting Title?
If the title is no good, many readers may skip it altogether.
Can I find a way to start a post with a bang
Never underestimate the first sentence. This first sentence can make or break your post; it determines whether people will keep reading or not.
- Have I written what I want to convey?
Throughout the article, keep referring to the title; are you keeping to its remit? Does it make sense? Can you add a conclusion to bring it all together.