How to Make Your Blog Statistics Work for You.

It seems 8/10 bloggers feel they spend too much time checking statistics. Any guide to increasing productivity will probably mention the advantage of not checking your stats 10 times a day. This is good advice, but, we should not forget that statistics can also be of great help in growing our blog. This week we will be looking at how statistics can help transform your blog.

Using Keyword Analysis.

This shows how people come to your site through search engines. Search engine traffic is particularly important when you want to monetize your blog. Therefore, it is essential to make the most of your popular keywords. If one keyword is resulting in high traffic, there is a good chance that a small variation on the keyword will also prove successful.

• For example, on my mortgage blog, I had many people searching “housing market”. Therefore, I created several related pages on the “UK Housing Market” “American Housing Market” London Housing Market e.tc. These pages have proved quite successful.

• Also, I sometimes find people use keywords which are not in the title, but in the body of the text. When I look on Google, this entry is say number 9. Therefore, I write a new post with this keyword in the title. This has a chance of becoming number 1 or 2 on google.

• Keyword analysis is a great way to find titles for posts. You don’t have to use it all the time. But, my theory is – if people are repeatedly searching for something, make sure you offer it.

• Also through keyword analysis you may find certain keywords which can bring alot of traffic. For example, one of the best keywords is the word free. You may be giving an SEO guide away for free, but, do you mention free in the text. Sometimes just adding the word free, to certain pages can help it rank for different searches.

Some Extra notes:

• If you are a new blogger don’t expect much search engine traffic in the first 6 months. – You may not like it, but that’s just the way it usually is for most bloggers.

• Some keyword searches tend to be topical and the rankings don’t last for a long time. I think google give you a high ranking for a few weeks and then look for other newer posts. I’ve noticed that this occurs much more often on a blog about SEO and Blogging. Some SERPs are very stable, others fluctuate alot.

Related Links

• The Best free stats counter
• Increase traffic through search engines
• Stop checking the stats daily at Daily Blog tips
• Making sense of web statistics