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The Stumbleupon Effect | Net Writing

The Stumbleupon Effect

Recently, I had two articles which received 1,000s of visits from Stumble’s. These are some observations from the experience.

The first article was Top 10 Financial Products to avoid at personal finance blog. This received about 1,500 stumbles in a short space of time and appeared on Stumblebuzz – a list of the most popular current stumbles. The benefit of being on stumbleupon is that it led to creating links from other sites. Gaining links is something that rarely happens from ordinary Stumbleupon traffic.

The second article was Effective ways to get out of a negative mindset at my self improvement blog. This started off slower, but still received 1,000 on the first day. Since it went down well, I sent it to a 3 stumbleupon friends who I thought might like it. This created a second wave of stumbles and this second wave seemed to create a momemtum which has kept the article being stumbled throughout the week. In the past 7 days, the article has received over 10,000 stumbles and seems to be going strong.

On this blog Why Stumbleupon is Better than Digg has also done quite well

Things I learnt From the Experience

  • Stumblers don’t bounce straight away. One of the best results of this experience was looking at my Google analytics to see that stumble traffic actually stays for much longer than expected. On average readers from stumbleupon saw an average of 2 pages per visit. The bounce rate was 66%. Not amazing perhaps, but it does refute the myth that Stumblers only ever stay 5 seconds.
  • Do Ask Friends for the Odd Favour. I wouldn’t want to overdo it. But, it does seem worthwhile finding friends who would appreciate your content and using the stumbleupon toolbar to ask them for the occasional stumble. I assume it is also good to look for new friends and not just rely on the same few for favours. I believe stumbleupon give less weight to votes from people who repeatedly vote for the same website.
  • Encourage Reviews. As well as leaving a thumbs up, it is also helpful to get reviews.
  • Stumbleupon is not Good for gaining links, unless you get on stumblebuzz. According to Bryan Clark Chris Garret, Delicious is much better at giving quality links than Digg and I assume stumbleupon.
  • The main benefit of Stumbleupon is gaining RSS subscribers, who are likely to want to stumble future articles. In other words there is no immediate gain, but, it helps the long term growth of your blog.
  • Make Sure the Content is Good Quality. I left this to the end because I assume it to be self evident. But, if the articles are not high quality, no amount of promotion will give you 10,000 stumbles.
  • Choose Good Headlines.
  • Sometimes an article is stumbled by a couple of people and it sends no traffic at all.
  • Make Sure you give reasons for people to explore your blog further. Choose some ‘top articles’ and of course make it easy to subscribe

If you want the odd stumble request feel free to add me as a friend

http://tejvan.stumbleupon.com

(note I used to be keynes13.stumbleupon.com but for the life of me I can’t think why I wanted to be named after a famous economist. I think it is important to choose a name that is memorable and builds up a blogging image.

 Related

Why Stumbleupon is Better Than Digg 

Using Stumbleupon to connect to people in your niche - Caroline Middlebrook

Stumbleupon and Social Media project at Inspiration Bit

Stumbleupon at A1 Fan fun 

3 comments ↓

#1 Chris Cade on 02.15.08 at 11:59 pm

Thanks for the insight into StumbleUpon. I’m still learning about all the Web 2.0 stuff, so having more understanding about the quality and nature of traffic generated from the different sites is invaluable.

#2 Karen Zara on 02.22.08 at 12:47 am

Hi Tejvan,

Many thanks for submitting this article to my Group Writing Project! :)

#3 Making the most of Traffic from Social Media | Net Writing on 02.29.08 at 5:37 pm

[...] The Stumbleupon Effect  [...]