Since I began blogging a few years ago, I have always been in two minds about whether it is worth trying to get my articles submitted to Digg. On the one hand, Digg can be a way to gain huge amounts of traffic and build up your blog, on the other hand the effort required to get a Digg homepage can leave you wondering whether it is really worth it?
How Much Effort is Needed to Get on Digg?
To get on Digg home page you need a way to attract at least 20-25 votes to give the article a chance. If an article is just submitted, it will in all probability disappear without trace.
One article, I wrote received over 50,000 referrals from Stumbleupon (over a 4 week period). From Digg it received 2. There are so many submissions to Digg, that most new submissions just get lost without anybody looking at the article.
To have any chance you need a submission to attract 20-25 votes pretty quick. This means it will then show up in the upcoming section of your chosen category and then at least you have a chance.
To get 25 votes means you will need to ask friends for favours to vote for you. This can be done through either digg shout system or emailing friends asking for votes. Alternatively, you could become a power digg user, who gets loads of friends and so people are more likely to vote for your submissions.
Either method requires a lot of effort. If you are regularly asking people to vote for your articles, you will probably need to spend time voting for their articles.
Even if you get in the upcoming stories section, there is still no guarantee of success. Even if you can get 100 friends to vote for your article there is also no guarantee of success. I’m sure Digg try to discount ‘vote requests’ i.e. people going straight into digg voting for one article and then leaving. To get promoted you will need a lot of organic digg votes from the digg community.
If Digg gives the most benefits it also is the most competitive. With digg it all depends whether you can get promoted to homepage; it is kind of all or nothing and mostly the return is nothing.
Basically, to have a good chance on Digg, you will need to spend time building up a network of friends at Digg, or elsewhere. This is time consuming and if you are not careful, you can spend more time asking for votes than writing content. If you don’t make it, this effort is largely wasted – you would have more to show from writing another blog post.
Reasons to Persevere With Digg.
Digg momentum. Some blogs which get on Digg, are then able to capitalise on this success and get more and more articles promoted. Some blogs have so many loyal digg users subscribed that even if they posted about going to local shop to buy some cabbages, they would probably get 50 diggs. Don’t just think in terms of a one off digg. Think in terms of long running success.
It can make Your Blog.
True, 99% of 50,000 visitors from Digg may leave without clicking on adds or just leaving snarky comments. But, if even 0.1% of visitors subscribe, that is an extra 50 subscribers. Some blogs have made huge progress through Digg. It usually results in natural inbound links which are great for improving search engine positions.
You are in the right niche.
Sometimes I see blogs trying to promote a post on digg such as: ‘how to make money from adsense’ This kind of article has almost no chance – it doesn’t interest the digg community. Think how many times Problogger hits the digg front page.(very rarely) If you are blogging about blogging it is even harder to do well on Digg. If you are blogging about ‘Why ebay is ripping off consumers’ that has a much better chance
You have the right kind of article / pictures
The article has to be good and appeal to the digg voters. It is also worth asking whether this article would be relevant for your blog?
If you are going to try and use Digg. Give it 100% effort. Write really good articles and then make sure you have a way of getting 20-30 votes and then just hope the rest of the Digg community like it. Don’t give up after 1 or 2 failures. If you don’t think it is worth all the hassle of voting and getting others to vote, just forget about Digg, there are many other ways to build a successful blog.
Personally, I don’t really bother with Digg because I don’t really enjoy all the effort involved in voting and becoming a member of Digg. But, I would like all the benefits associated with it.
- Maybe Digg will be more successful when your blog has grown and got a good subscriber base. If you are new to blogging, I would suggest it is even less desirable to spend your time trying to get a digg.
- Don’t forget Digg don’t like people submitting their own content, you will also need to ask people to submit your own article.
- If you try to get on Digg half heartedly it won’t work (unless you are lucky) either make it a priority or leave it.