The Best Publishing Schedule for Bloggers

These are some tips for creating a regular publishing schedule. They are points I need to implement on this blog, which has suffered from inconsistent posting of late. (Just shows that when we give advice, we are often giving it to ourselves.)

• Traffic on a Saturday is about 50% lower than on a weekday. Therefore, I tend to avoid posting over the weekend.
• One of the best days to post is Monday. It’s the start of a new week and it’s good to start with a keynote article.
• There is tremendous power in creating a regular publishing schedule. For building up RSS readers, I suggest 5 posts a week Mon-Fri, is an excellent schedule to keep to. Even if you only post 3-4 times a week, a regular pattern will help people to know when to expect.
• Spreading Out Your Posting. One of the best features of Wordpress is the ability to postdate blogs. This means you can decide when an article is published. This is perfect for a blog I have on Poem of the Day. Once a week, I choose poems and set up publishing for the rest of the week. It saves having to go into the blog every day.  I have increasingly used this on other blogs. I will spend a day writing content for a blog, and then let the 5-7 posts get publised on a daily basis. This is an efficient way of working, especially if you have a lot of blogs.
• A regular time of posting also helps. If you know a blog gets updated at a certain time, it saves people making a wasted journey to your blog. Remember most people don’t use RSS. If they know what to expect then it will encourage them to go.