Recently, I have been blogging alot on recent developments in Economics. With blog entries on news, I notice Google initially give quite high rankings and good traffic, but, after a couple of months, these rankings fall and traffic drops off. In a way this shows that Google is doing a good job. When we search topical issues, we want to read the lastest blog entry, not blog entries from 3-4 years ago.
However, as a blogger, it raises the question - which is better writing timeless content or writing news items?
The problem with writing news items, is that your efforts will mainly last for a short time. If we write timeless content, then it remains valuable for many years. This is the great thing about blogging. Once you have written a timeless post, you will get traffic for ever and can earn without working. However, if we are blogging on news and latest development. It means we have to work harder and keep writing to gain new traffic.
- However, the advantage of news items is that it gives us new things to write about. There is a limit to how much ‘timeless content’ we can write in our niche.
- Our readers will enjoy reading about the latest trends and news.
- Writing about recent events helps to attract new readers to subscribe to our blog.
- Clearly there is room for both types of blogging; to some extent it depends what your prefer. Both types of blogging can be successful.
However, if your resources are limited and you want to get the best return on your efforts I would suggest focusing your efforts on creating timeless content. Write on topics that people will be interested in searching for many years. Limit the amount of posts you write which are specific to a couple of months.
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