Branding Your Blog

August 8th, 2008 | blogging-

Yesterday, I mentioned the importance of getting a good logo. A good logo does several things including helping to build your blog brand.

Helps you to stand out from the crowd
Makes your blog memorable, rather than another statistic
A strong brand will make people take more notice. For example, if Problogger writes a post about linking it has more authority than if some unknown blogger wrote the same thing on a .blogspot domain.
Helps to tell readers what your blog is about. - Too many blogs fail to do that. You can there and you have to work out what it’s all about.

Pick a catchy and memorable title and tagline.
Have a distinctive blog design. At least get a custom designed logo.
Have a clear purpose for the blog. (note don’t feel obliged to get that purpose straight off, sometimes it becomes clearer after first few weeks blogging)
Stick to certain topics / style.
Write in a consistent way.
Quality is preferable to quantity when writing posts. Many high RSS subscriber blogs have a weekly output of 2-3 posts.
Give it a Personal Perspective. Writing from experience or with real life examples helps to make the blog more interesting and memorable.
Look at Professional companies and how they build brand loyalty and brand differentiation. Visit Bonbrand for ideas.