In our previous post, we looked at what a beginner blogger should spend his time on. In this post, we will look at some suggestions for the experienced blogger who has done the hard work of getting a blog established.
1. Look at Statistics.
Find pages which give most traffic and optimise them. They may be posts you wrote a long time ago and had forgotten about. 80% of your traffic could be coming from 10-20% of your posts. If one posts is getting a lot of traffic, improve it – impress all these visitors. Make sure there are links to other related posts and try to encourage the visitors to explore more aspects of the blog.
2. Exploit successful keywords
In your statistics you will see some keywords that are bringing you lots of traffic. Try variations on these keywords. If you do well for ‘Blogging tips’ You will probably do well for ‘Blogging tips for begginers’ ‘Top 10 Blogging tips’
If a keyword is very profitable, it is also worth trying to get higher rankings for this keyword. If you are number 5 for one profitable keyword. Try getting links with this keyword in anchor text; if you can go from number 5 to number 1 on google, you will see a 200-300% increase in traffic.
3. Create more bookmarkable content.
When I was a new blogger I spent a lot of time writing quantity. However, I know feel you make more progress from writing memorable content which might do well on social bookmarking sites and attract links.
It is better to have 1 post that gets 2-3 links than 5 posts that sink into mediocrity.
4. Increase RSS readership.
Work hard at building an RSS readership. Try to develop a consistent posting schedule of 2-7 posts a week. This is a good volume
5. Try different things.
Don’t keep churning out the same kind of articles. Try something different like:
- A video post
- Interview with someone outside the blogosphere.
- Collection of interesting photos.
- Inspiration from past archives.
- Think like a journalist rather than blogger.