Best Email Marketing Strategies

People often associate email marketing with spamming customers. But, a good email marketing campaing can be an excellent way of engaging existing and new customers, leading to new sales. It is vital to play close attention to even small details as minor changes to your email marketing strategy can make a big difference to click through rates.

Email Marketing Strategies

Choose Good Title.

The title of the email is vital. It has to be interesting and catch the imagination of the receiver. It should giver the receiver a good reason to click on the email and actually read it. A bad title will lead to many emails just being deleted. In the title avoid the hardsell, suggest a benefit to the customer.

• Example of Good Email Title – “Free Sample of Our Latest Product Development”
• How to Improve your Cycle Training e.t.c.

Make sure the title doesn’t trigger off spam filters. Avoid words like sex and “Massive Sale”

The First sentence is vital.

The trick is to engage people early. Give a reason for people to keep reading. Offer them a benefit to reading this email, looking at this product. Otherwise it will not be mentioned

Personalise the Email.

It is vital to be able to address people by their names. Dear Tom, is much better than Yo!. IF you address people by their first name, it creates a feeling that there is already a relationship. It also reassures the recipient that it is not spam. A good email proivder like Aweber enables you to do this.

Choose a Good Email Provider

Don’t be tight and try to get by on a free email sender. A good email sender like Aweber will save alot of time and hassle.

Relevance.

The key to a good email marketing campaign is building up a targetted email list and sending out on topic emails. It is not numbers that is important but subscribers who will have an interest in your products.

Be Focused

In emails don’t try to do too much. Keep it to one or two products at most. Make it clear what you have to offer and how they can participate

Easy click through.

The key is to get people to click through and visit a targetted landing page. Instinctively people are most used to clicking on underlined dark blue links, so click on these.

Repeat Emails

If you have a really good product / service. It may be appropriate to send two or three emails. It is often on the third email that people will actually click through

Provide useful Information not just Selling tactics.

If you have an email list that sends out great tips with no selling involved, they will be more receptive to your emails that recommend a product. Get a good balance between selling and informing.

Best Time For Sending Emails.

The Best time for sending emails is thought to be Tuesday and Wednesday. In middle or early part of the day. Internet useage really drops off by Friday and at the weekend. The difference in visitors is often 50% lower at the weekend. Whenever you send emails, make sure you keep to a regular sending pattern.