Advantages of Offering Email Subscription

I was speaking to a friend about RSS feeds. He made the point that for his favourite blogs he prefers email subscription, rather than RSS.

• Often people subscribe to many RSS feeds, but, then it becomes difficult to read them all. I know that I have subscribed to many RSS feeds, but rarely read any blog entries.
• Getting an email, increases the chance they will give the notification there attention and actually go to the blog.
• Just because established bloggers, have worked out what RSS is, and how it works; - it doesn’t mean your average reader has. Email provides an option for those who don’t want to work out another thing. Ask non bloggers if they know how RSS works, I’d be surprised if many do.

Net Writing Subscriptions

• Subscribe via email
• Subscribe via RSS
  

How To Offer Email Subscriptions

1. Set up an account with feedburner. - This makes it easy to manage and track your RSS readership and email subscribers.
2.  Goto your Account and click on Publicise. On the left navigation bar is an option - offer email subscription.
3. Feedburner give you code to paste into your blog. (probably best as a page)